December 2009
6 posts
Meaning Is The New Brand
I was privy to a very interesting discussion yesterday at a Wesleyan University Communications round-table. The conversation focused primarily on Wesleyan’s brand strategy and its use of social media.
The consensus around the table, from industry experts to web wannabe’s (read: me), was that the old process of developing a singular brand, targeting a specific audience, and shouting...
The Mobile Internet Report - Morgan Stanley →
Meeker & Team follow up on their 1995 “The Internet Report” with an astounding 659 slide presentation on the future of the mobile web. See also the 92 slide version on the same page.
Identity Wars: Google & Yahoo! Bow to Facebook &... →
Yahoo! announced this morning that it is adding Facebook Connect across many of its properties. This afternoon Google Friend Connect announced the inclusion of Twitter as a top-level log-in…
“A distributed social web, communicating through interoperable, standards-based...”
– Identity Wars: Google & Yahoo! Bow to Facebook & Twitter