February 2010
2 posts
4 tags
Being Wrong in Public
What does it take for a brand to successfully ‘socialize’? Anyone who has ventured into this line of inquiry knows that there is a lot of noise out there, and very little signal. I spent the better part of the last two weeks reading, talking, and thinking about brands and the social web, and I thought it would be helpful (definitely for the writer, and hopefully for the reader) to...
Boycott the Button (Why I Refuse to Click on...
It’s getting a little scary. I’m at the point where I would rather spend 5 minutes filling out a new profile than log into a third party site using Facebook Connect. Don’t get me wrong, Facebook Connect is a great tool (for Facebook) and I appreciate the gesture of interoperability, but I can’t help but see it as the single greatest threat to the future of the social web.
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